With a rapidly growing global presence and a dedicated player base of nearly 1 million, Immersive Gamebox offers a unique business opportunity to become part of a visionary brand that is revolutionizing the location-based entertainment industry.
In addition to our owned-operated sites, we work with select partners to bring the Gamebox experience to their markets, through Concession partnerships and Franchising. Concessions partners are operators of movie-theaters, Family entertainment centers (FECs), bowling alleys or other live entertainment spaces. We work with these partners to install Gameboxes into their venues, and license IGB content for their guests to play. We also offer franchise partnerships for experienced multi-unit franchisees to operate Immersive Gamebox brand sites in their markets.
10+ games from our in-house studio and brand-name IPs
Over 17,000 5* reviews across Google, Yelp & Tripadvisor
Opportunities available across US, EU, GCC + Asia
Immersive Gamebox has brought our “Theme Park in a Box” to Concession partners in the US and the UK, with franchise sites due to open in 2023. We’re looking to talk with existing entertainment operators who want to bring the Gamebox experience to their locations and experienced multi-unit franchisees (outside the US) looking to expand into the dynamic location-based entertainment market.
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All of our patented technology is designed to be easy to install, operate with minimal staffing, and benefit from remote tech support. Typically a single box will need 3.6m x 3.6m of space plus a check-in space. Our franchise and concessions team will be happy to work with you to maximise the space available.
All of our patented technology is designed to be easy to install, operate with minimal staffing, and offer remote tech support.
We’re here to help with any extra technical questions – check out our FAQ for the most common queries or get in touch
Immersive Gamebox features 15, 30, 60, 75, 90 and 120 minute immersive team games that both adults and children will enjoy. All powered by a patented platform.
The one-of-a-kind augmented reality experience is ‘like stepping into the middle of an arcade game’, yet has no need for bulky headsets or wearables (we’re looking at you, VR…) Instead, players rave about being fully immersed by the action- while still remaining with their group!
With a library of games to choose from taking players from the surface of Mars, to 80s London or a secret CIA training center, groups come back again and again to try new games, and replay their favorites.
New levels of interaction
The Gamebox is a platform that continues to evolve. We are adding new sensors, new ways to interact with our games and hardware upgrades across the fleet.
Local tournaments and corporate parties will be taken up a level as we roll out Gamebox vs Gamebox challenges.
Large and broad library
The library will continue to grow with own-brand and 3rd party licensed games.
Immersive Gamebox appeals to a wide and diverse demographic. Our extensive library of content appeals to a wide customer base, and is regularly updated- meaning customers return frequently to try new titles and master favourites.
Gameboxes require minimal space beyond the box, and can be installed in as little as 3 days, thereby increasing the revenue per foot of your site. Installation is flexible, allowing existing lobbies, escape games or other attractions to be repurposed as a Gamebox.
A single staff member can operate a full 10-Gamebox unit, keeping operating expenses (OpEx) low. Concessionaires can typically repurpose existing staff to manage a Gamebox concession, meaning the additional revenue is virtually cost free! Gameboxes are delivered ready to be installed by approved vendors, meaning venue build-out and tech install can take as little as 3 days.
Guest satisfaction is high- but we don’t rest on our laurels. Our proprietary tech platform, allows us to track performance in real time. Our proprietary algorithms detect issues automatically, maximising the potential for a positive staff intervention. Technical solutions can be deployed remotely, and all Gamebox software support is handled by our round-the-clock support team.
You purchase the hardware and we provide the software and content with regular game releases, and the ability to work with licensed content partners to bring 3rd party IP to life. All with a typical ticket revenue split of 50:50. Concessionaires typically see payback periods of less than 12 months.
If you are interested in operating an Immersive Gamebox concession in your venue, or opening a franchised Immersive Gamebox location in your territory (non-US only), please get in touch…
The Guardian: Culture 2023: Immersive Gamebox in top picks for Film, TV, Music & Art
Blooloop: Immersive Gamebox in Top 9 Technology Trends in the Attractions Industry for 2023
Forbes: Global expansion for Digital Smart Room Franchise Immersive Gamebox.
Venture Beat: Immersive Gamebox raises $20 million, receives patent
Gulf Business: Majid Al Futtaim, Immersive Gamebox to launch interactive digital smart rooms in UAE
Business Insider – Germany: Mit Tough Mudder machte er dreistellige Millionenumsätze – das rät er euch, wenn ihr das auch schaffen wollt
Our concession business model is designed to bring 2-5 Gameboxes to an existing venue, for example a Family Entertainment Centre, a movie theater or a bowling venue. A franchise site is where a third party (a franchisee) opens their own Immersive Gamebox site, that is run in accordance with an agreed set of rules and procedures. We currently have opportunities for both models in major cities globally, with franchises only available outside the US.
We are looking for operators of existing successful entertainment locations, with the resources and entrepreneurial ambition to make the IGB concession a success. You will bring: a) The space and services for connection b) Staff to be trained in operating and optiminzing an IGB Concession c) A detailed knowledge of your customers and their journey, so we can best position IGB for success.
We are looking for experienced operators of multi-site businesses, ideally those with experience as a Master franchisee or franchise developer for a brand in retail, hospitality or entertainment. Your experience does not necessarily need to be in location-based entertainment.
You will need to be well-funded with the financial capability to launch and grow your Immersive Gamebox franchise. The up-front capital requirement will include a Franchise Fee of £40,000 and investment in the Technical Pack (hardware required to operate an Immersive Gamebox) of approximately £300,000, per unit. Other fees related to the ongoing operations of an Immersive Gamebox include game content, booking and payment platform and marketing. Exclusivity fees may be applicable for international markets and territories.
Direct financial assistance is not available from Immersive Gamebox. However, we are able to support third-party applications (via banks and other lenders) in your territory.
Definitely. We are particularly keen to speak to partners who wish to develop multiple Immersive Gamebox units. For international markets and territories, we are seeking Master Franchisees with associated development agreements.
Let us know! You can give us further details on what location or market interests you and we’ll confirm availability when we discuss the opportunity with you.
Immersive Gamebox fits in compact 3,000-4,000 square feet (280-370 square metres) retail units. IGB Concessions are typically 4 to 5 Gameboxes in size, which requires 40-70 sq. m (450-750 sq ft.).