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Join the Revolution: Franchise + Concession Opportunities with IGB - Pioneering the Future of Social Entertainment

With a rapidly growing global presence and a dedicated player base of nearly 1 million, Immersive Gamebox offers a unique business opportunity to become part of a visionary brand that is revolutionizing the location-based entertainment industry.


In addition to our owned-operated sites, we work with select partners to bring the Gamebox experience to their markets, through Concession partnerships and Franchising. Concessions partners are operators of movie-theaters, Family entertainment centers (FECs), bowling alleys or other live entertainment spaces. We work with these partners to install Gameboxes into their venues, and license IGB content for their guests to play. We also offer franchise partnerships for experienced multi-unit franchisees to operate Immersive Gamebox brand sites in their markets.

Exclusive IP

10+ games from our in-house studio and brand-name IPs

Loved by players

Over 17,000 5* reviews across Google, Yelp & Tripadvisor

Available regions

Opportunities available across US, EU, GCC + Asia



Immersive Gamebox has brought our “Theme Park in a Box” to Concession partners in the US and the UK, with franchise sites due to open in 2023. We’re looking to talk with existing entertainment operators who want to bring the Gamebox experience to their locations and experienced multi-unit franchisees (outside the US) looking to expand into the dynamic location-based entertainment market.



Technical Requirements


All of our patented technology is designed to be easy to install, operate with minimal staffing, and benefit from remote tech support. Typically a single box will need 3.6m x 3.6m of space plus a check-in space. Our franchise and concessions team will be happy to work with you to maximise the space available.


Technical Requirements

All of our patented technology is designed to be easy to install, operate with minimal staffing, and offer remote tech support.


  • The compact size of IGB’s “Themepark in a box” turns 40-70 sq. m (450-750 sq ft) of space into a high-yield installation with constantly updating content.
  • IGB supplies Gameboxes as a prefabricated kit that can be installed in 3 days.
  • The kits are specifically designed to house the patented IGB technology pack, making the technical install plug-and-play.
  • Each Gamebox measures 3.6m x 3.6m x 3.6m (12x12x12 ft), with a typical concession housing 3-5 Gameboxes per site.
  • Additional height is required for Immersive Gamebox signage above the boxes.
  • Electrical requirements are 3-phase incoming and 150A for 8 Gameboxes
  • HVAC requirements typically leverage existing ambient systems.
  • Gameboxes can be installed to fit most fire safety systems
  • Dedicated internet line is required for ongoing support provided by IGB

We’re here to help with any extra technical questions – check out our FAQ for the most common queries or get in touch

The Gamebox Experience


Immersive Gamebox features 15, 30, 60, 75, 90 and 120 minute immersive team games that both adults and children will enjoy. All powered by a patented platform.


The one-of-a-kind augmented reality experience is ‘like stepping into the middle of an arcade game’, yet has no need for bulky headsets or wearables (we’re looking at you, VR…) Instead, players rave about being fully immersed by the action- while still remaining with their group!


With a library of games to choose from taking players from the surface of Mars, to 80s London or a secret CIA training center, groups come back again and again to try new games, and replay their favorites.

What's coming in 2023 and beyond...

New levels of interaction

The Gamebox is a platform that continues to evolve. We are adding new sensors, new ways to interact with our games and hardware upgrades across the fleet.

Multi-box gaming

Local tournaments and corporate parties will be taken up a level as we roll out Gamebox vs Gamebox challenges.

Large and broad library

The library will continue to grow with own-brand and 3rd party licensed games.


Drive footfall and repeat business

Immersive Gamebox appeals to a wide and diverse demographic. Our extensive library of content appeals to a wide customer base, and is regularly updated- meaning customers return frequently to try new titles and master favourites.

Repurposing space with easy install

Gameboxes require minimal space beyond the box, and can be installed in as little as 3 days, thereby increasing the revenue per foot of your site. Installation is flexible, allowing existing lobbies, escape games or other attractions to be repurposed as a Gamebox.

Easy to operate with minimal staff requirements

A single staff member can operate a full 10-Gamebox unit, keeping operating expenses (OpEx) low. Concessionaires can typically repurpose existing staff to manage a Gamebox concession, meaning the additional revenue is virtually cost free! Gameboxes are delivered ready to be installed by approved vendors, meaning venue build-out and tech install can take as little as 3 days.

Remote monitoring and support

Guest satisfaction is high- but we don’t rest on our laurels. Our proprietary tech platform, allows us to track performance in real time. Our proprietary algorithms detect issues automatically, maximising the potential for a positive staff intervention. Technical solutions can be deployed remotely, and all Gamebox software support is handled by our round-the-clock support team.

In it together

You purchase the hardware and we provide the software and content with regular game releases, and the ability to work with licensed content partners to bring 3rd party IP to life. All with a typical ticket revenue split of 50:50. Concessionaires typically see payback periods of less than 12 months.

Register your interest

If you are interested in operating an Immersive Gamebox concession in your venue, or opening a franchised Immersive Gamebox location in your territory (non-US only), please get in touch…

The Guardian: Culture 2023: Immersive Gamebox in top picks for Film, TV, Music & Art

Blooloop: Immersive Gamebox in Top 9 Technology Trends in the Attractions Industry for 2023

Forbes: Global expansion for Digital Smart Room Franchise Immersive Gamebox.

Venture Beat: Immersive Gamebox raises $20 million, receives patent

Gulf Business: Majid Al Futtaim, Immersive Gamebox to launch interactive digital smart rooms in UAE

Business Insider – Germany: Mit Tough Mudder machte er dreistellige Millionenumsätze – das rät er euch, wenn ihr das auch schaffen wollt



What is the difference between an IGB concession and a franchise site?

Our concession business model is designed to bring 2-5 Gameboxes to an existing venue, for example a Family Entertainment Centre, a movie theater or a bowling venue. A franchise site is where a third party (a franchisee) opens their own Immersive Gamebox site, that is run in accordance with an agreed set of rules and procedures. We currently have opportunities for both models in major cities globally, with franchises only available outside the US.

What is an ideal partner for an IGB concession?

We are looking for operators of existing successful entertainment locations, with the resources and entrepreneurial ambition to make the IGB concession a success. You will bring: a) The space and services for connection b) Staff to be trained in operating and optiminzing an IGB Concession c) A detailed knowledge of your customers and their journey, so we can best position IGB for success.

Who is an ideal partner for an IGB franchise?

We are looking for experienced operators of multi-site businesses, ideally those with experience as a Master franchisee or franchise developer for a brand in retail, hospitality or entertainment. Your experience does not necessarily need to be in location-based entertainment.

What investment is required for an Immersive Gamebox franchise unit?

You will need to be well-funded with the financial capability to launch and grow your Immersive Gamebox franchise. The up-front capital requirement will include a Franchise Fee of £40,000 and investment in the Technical Pack (hardware required to operate an Immersive Gamebox) of approximately £300,000, per unit. Other fees related to the ongoing operations of an Immersive Gamebox include game content, booking and payment platform and marketing. Exclusivity fees may be applicable for international markets and territories.

Is financial assistance available to purchase a franchise?

Direct financial assistance is not available from Immersive Gamebox. However, we are able to support third-party applications (via banks and other lenders) in your territory.

Can I operate more than one location / area / territory?

Definitely. We are particularly keen to speak to partners who wish to develop multiple Immersive Gamebox units. For international markets and territories, we are seeking Master Franchisees with associated development agreements.

If I am interested in a specific location or market, how can I find out what is available?

Let us know! You can give us further details on what location or market interests you and we’ll confirm availability when we discuss the opportunity with you.

What is the typical size of an Immersive Gamebox unit or concession?

Immersive Gamebox fits in compact 3,000-4,000 square feet (280-370 square metres) retail units. IGB Concessions are typically 4 to 5 Gameboxes in size, which requires 40-70 sq. m (450-750 sq ft.).