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Leadership Team

Will Dean MBE

Co-Founder, CEO & Chairman

  • Founder and CEO, Tough Mudder
  • Took Revenue to $100m, participants to 5M across 15 countries, and TM tattoos to 20,000
  • US National EY Entrepreneur of the Year
  • Fortune Magazine 40 Under 40
  • MBA, Harvard Business School (Hons)
  • BSc. Bristol University (UK) (1st class)

David Spindler

Co-Founder & CFO

  • Founding VP, TM Bootcamp
  • Led development of product concept, tech platform, and operational roll-out
  • Built franchising program to $5M rev. Managed Sales, Marketing and BI analytics team
  • Consultant, Bain and Company
  • BSc. London School of Economics

Jan Breens


  • Technical Director, Saatchi gallery VR
  • Led specification of technology platform, build + installation, and operational management of tech platform
  • CTO Enterspace Swedish location-based VR
  • Media Solutions designer, Global Immersion
  • BS Hogeschool West-Vlaanderen (Belgium)

Noah Geelan

SVP Content

  • Cambridge Footlights producer
  • Co-Founder Chuck Salmon comedy
  • Assistant Producer Young Shakespeare Company
  • BA, Cambridge University
  • (1st class)

Heather Garrick


  • Marketing and Business Development Director, Explore Learning
  • Scaled business from 5 to 100+ in the UK and US
  • Marketing of standalone and concession venues
  • Senior Marketing Manager, Mindbody
  • Delivering marketing campaigns in 5 languages in 78 countries
  • Commercial Director, Triyoga
  • MA (Oxon), Oxford University

Lisa Paton


  • SVP EMEA, Wingstop Restaurants Inc.
  • International Growth Director, Brewdog
  • Marketing Growth Director, Pizza Hut
  • Business Development Manager, Yum! Brands
  • Operations Consultant, McDonald’s
  • MBA, Strathclyde