Leadership Team

Will Dean MBE

Co-Founder, CEO & Chairman

Founder and CEO, Tough Mudder
Took Revenue to $100m, participants to 5M across 15 countries, and TM tattoos to 20,000
US National EY Entrepreneur of the Year
Fortune Magazine 40 Under 40
MBA, Harvard Business School (Hons)
BSc. Bristol University (UK) (1st class)

David Spindler

Co-Founder & CFO

Founding VP, TM Bootcamp
Led development of product concept, tech platform, and operational roll-out
Built franchising program to $5M rev. Managed Sales, Marketing and BI analytics team
Consultant, Bain and Company
BSc. London School of Economics

Jan Breens

CTO

Technical Director, Saatchi gallery VR
Led specification of technology platform, build + installation, and operational management of tech platform
CTO Enterspace Swedish location-based VR
Media Solutions designer, Global Immersion
BS Hogeschool West-Vlaanderen (Belgium)

Noah Geelan

SVP Content

Cambridge Footlights producer
Co-Founder Chuck Salmon comedy
Assistant Producer Young Shakespeare Company
BA, Cambridge University
(1st class)

Heather Garrick

CMO

Marketing and Business Development Director, Explore Learning
Scaled business from 5 to 100+ in the UK and US
Marketing of standalone and concession venues
Senior Marketing Manager, Mindbody
Delivering marketing campaigns in 5 languages in 78 countries
Commercial Director, Triyoga
MA (Oxon), Oxford University

Lisa Paton

COO

SVP EMEA, Wingstop Restaurants Inc.
International Growth Director, Brewdog
Marketing Growth Director, Pizza Hut
Business Development Manager, Yum! Brands
Operations Consultant, McDonald’s
MBA, Strathclyde