Press

2022

• TechCrunch, July: Interactive Gaming Company Partners with Netflix to launch ‘Squid Game’ Experience’.
• Hollywood Reporter, July: ‘Netflix-Approved Squid Game Coming to New York City’.
• VentureBeat, July: ‘Immersive Gamebox Announces Full-Scale Interactive Squid Game’
• Variety, July: ‘Play Squid Game in Real Life with Your Friends (Without the Dying Part)’
• AMNY, July: ‘Interactive Gaming Experience Immersive Gamebox to Open in Lower East Side.’
• Stylist, February: ‘Valentine’s Day ideas: 14 cool (and non-cringy) things to do this year’. 
• The Resident, February: ‘5 Fun Things To Do This Week in London’. 
• ThrillNation, February: ‘Electric Gamebox Southbank Psychedelic Mansion Review’.
• Fox26 Houston, February: ‘Bayou City Buzz: Checking out the Electric Gamebox’. 
• Beauhurst, February: ‘Top London Startups’. 
• WGN News, January: ‘Around Town – Electric Gamebox’.
• Daily Herald, January: ‘Electric Gamebox coming to Oakbrook Center’. 
• Woodlands Online, January: ‘Fun in a Box – Woodlands Online Checks Out Electric Gamebox’.

2021

• This is Local London, December 2021: ‘Electric Gamebox : Championsheeps – Darrick Wood School, Lily-Mae Cooper’.
• ARL Now, December: ‘Immersive group gaming to open in Ballston Quarter in early 2022’.
• Manchester Evening News, December: ‘The group gaming box offering an immersive experience in the Arndale Centre’.
• Leisure Opportunities, December: ‘Aardman collaborates with gaming venues to launch immersive Shaun the Sheep experience’.
• Metro, December: ‘Christmassy places to eat, drink and party in London this week’. 
• Essex Live, Oct-27: Lakeside’s Electric Gamebox looking for ‘official games tester’ in Essex to try out new video game
• The Independent, Oct-27: How Electric Gamebox turns your body into the joystick (£)
• Venturebeat, Oct-26: Electric Gamebox opens second U.S. location in Texas theater
• WFAA, Aug-21: Want to be inside a video game? Electric Gamebox puts you there
• Vice News, Oct-13: Meet the Arcade Lovers Keeping Retro Gaming Alive in the UK
• Sky News; Jun-23: Electric Gamebox Founder Will Dean on the Ian King Show
• Morning Brew; Jun-11: Startup Electric Gamebox wants to bring gaming to mall
• Blooloop; Jun-11: Electric Gamebox raises $11m to revive retail with gaming pods
• Evening Standard; Jun-10: Tough Mudder founder Will Dean on expanding his new business and avoiding the ‘second album problem’
• Venture Beat; Jun-10: Electric Gamebox raises $11M to build gaming pods to revive retailers
• MyLondon; May-23: ‘I tried out London’s craziest gaming experience and laughed so hard I nearly wet myself’
• TimeOut; May-19: This immersive retro game thingy looks downright fun
• Essex Live; May-13: We reviewed Lakeside’s ‘retro’ Electric Gamebox before it opens on May 17 and it left us mesmerised

2020

• AV Interactive; Dec-21, 2020: Electric Experience
• BBC Click; Dec-13, 2020: Electric Gamebox booths bring group gaming to the high street
• Blooloop.com; Sep-14, 2020: Electric Playbox: using immersive entertainment to bring people closer together
• Manchester Evening News; Aug-3, 2020:Inside Manchester Arndale’s new gaming attraction Electric Playbox

2019

• The Guardian; Dec-24, 2019: Tough Mudder co-founder gets 9m for Electronic Theatre gaming venture
• Financial Times; Dec-9, 2019: Will Dean: Tough Mudder experience spurs teamwork
• Installation International; Dec-5, 2019: Making screen time social with Electronic Theatre
• Venture Beat, Oct-18, 2019: Electronic Theatre brings immersive group gaming to physical rooms
• The Evening Standard; Oct-17, 2019: Tough Mudder Founder launches Immersive Video Game Experience in London
• The Nudge; Oct-14, 2019: Interactive Arcade Gaming Upgraded [paywall]
• The Sunday Times; Oct-13, 2019: Tough Mudder founder Will Dean dives into new game venture with Electronic Theatre