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PARTIES
ABOUT US
INTRODUCING IMMERSIVE GROUP GAMING
And that's not all, we're also on track to be first in the game!
Our co-founders are Will Dean MBE, CEO and Founder of Tough Mudder and David Spindler, who launched Tough Mudder Bootcamp. At the core of our company is a commitment to using technology for good.
Immersive Gamebox is a game-changing technology platform that disrupts the traditional location-based entertainment industry.
Immersive Gamebox is revolutionising the gaming landscape, delivering a unique, shared and social gaming experience, captivating audiences of all ages and skill levels
When it comes to fun and games, we’re in a league of our own with over 25,000, 5 star Tripadvisor reviews putting us in the top 10% of attractions worldwide.
Spanning across 5 countries and counting, we have had over 1 million players globally, equating to over 50,555,130 minutes of gameplay!
How Immersive Gamebox came to be
Will Dean Exits Tough Mudder
Will had sold his stake in Tough Mudder a few months earlier. He was enjoying a break in Wales with friends who had teenage kids, but was starting to get itchy feet.
Finding Teen-Friendly Activities Beyond Screens
In the wet weather, they struggled to find things everyone could enjoy and would get the teenagers off their phones. There was nothing good at the cinema, the local escape room wasn’t cool enough, and they were back on their phones at restaurants.
VR Adventures: From Motion Sickness to Social Disconnect
So VR it was. Which led to motion sickness and ended with Will huddled over a toilet. He also found it fundamentally antisocial, because once they’d put the headset on, they were no longer together.
Harnessing Social Play and Shared Experiences
Ironically board games were one thing that worked with the group. Which got Will thinking about potential business opportunities. Was there an experience that tapped into the sense of social play + shared experience that you get from activities like board games? Could he use personal experience from Tough Mudder of designing challenges which bring people together?
Queue Immersive Gamebox...
And so Immersive Gamebox was born (although originally it was called Electric Playbox). An interactive immersive smart room, inspired by interactive fiction books of his youth. Where the focus was on the team of players against the game instead of player vs player. He realised this would also avoid the hyper violence often associated with video games.
Crafting Imaginative Adventures
Along with David - Head of Strategy at Tough Mudder, they’d build experiences which prompts the users’ imagination and takes your brain (and those of your teammates) on collective adventure. 48 hours later, they had rented space in a warehouse in South London and construction had begun on GB v1.0…
GAMES FOR ALL AUDIENCES
From hanging with your friends, or inventive date nights - we’ve done the thinking for you.
Our games cover off a great range of entertainment for ages 3 and up, ranging from helping Ryder and his four-legged friends on fun rescue missions, through to taking on the Squid Game Challenge for yourself - we’ve got it all.
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We’re on the lookout for people who want to help build a company that disrupts an entire industry. If this sounds like the kind of place where you'll thrive in, let's connect!
