Book Now
PARTIES
Games
Making Headlines, One Game at a Time
We're ready for our closeup
“ The founder of Tough Mudder’s next venture is the Interactive Gamebox, affectionately called "a theme park in a box." ”
“ A new immersive gaming concept, where players use their entire body to interact with a game, has made its way to Dubai and Sharjah from London. ”
“ IGB offers a technologically innovative gaming experience through hypnotic, hyper-immersive smart rooms ”
“ UK-based gaming company Immersive Gamebox has signed $90 million in franchise deals to expand globally over the next three years. ”
iNTERGAME
Immersive Gamebox adds Tetris game
January 2024
Read more
EIN News
Immersive Gamebox Hosts 13-Year-Old Tetris® Record-Breaker for Launch of Interactive Group Gaming Experience
January 2024
Read more
Dallas News
Teenage Tetris Champ Willis Gibson to showcase his skills at Grandscape demo
January 2024
Read More
Local Profile
Teen Who Beat Tetris To Launch Immersive Tetris Experience In The Colony, Texas
January 2024
Read More
Kera News
Teenage Tetris champ Willis Gibson to showcase his skills at Grandscape demo
January 2024
Read More
WBZ News Radio
Immersive Gamebox Brings Interactive Arcade Fun To Natick Mall
June 2023
Read more
Wired
Immersive Video Games Are Coming to a Theater Near You
March 2023
Read more
The National
Inside Immersive Gamebox, a new interactive gaming concept in the UAE
February 2023
Read more
Fox 26
Immersive Gamebox to open new location in downtown Houston
February 2023
Read more
The Arabian Business
Immersive Gamebox is the fruit of the passion and efforts of a young man with games in his veins.
February 2023
Read more
The Observer
7 Cool Places for Grown-Up Play (Not THAT Kind)
January 2023
Read more
The Guardian
Culture 2023: our picks for film, TV, music and art
January 2023
Read more
Sky News
Legoland owner's augmented reality launch
October 2023
Read More
Financial Times
Legoland owner to roll out augmented reality games to lure visitors
Read More
Blooloop
Exclusive interview: Merlin Entertainments, Immersive Gamebox announce partnership
Read More
iNTERGAME
Merlin forms partnership with Immersive Gamebox
October 2023
Read More
Woodland Online
Fun in a Box – Woodlands Online Checks Out Electric Gamebox
January 2022
READ MORE
Daily Herald
Electric Gamebox coming to Oakbrook Center
January 2022
READ MORE
WGN News
Around Town – Electric Gamebox
January 2022
READ MORE
Beaushurst
Top London Startups
January 2022
READ MORE
Fox26 Houston
Bayou City Buzz: Checking out the Electric Gamebox
February 2022
READ MORE
ThrillNation
Electric Gamebox Southbank Psychedelic Mansion Review
February 2022
READ MORE
The Stylist
Valentine’s Day ideas: 14 cool (and non-cringy) things to do this year
February 2022
READ MORE
VR Scout
This Life-Size Angry Birds Game Is Powered By Immersive Tech
June 2022
READ MORE
Secret London
Electric Gamebox Are Launching A Brand New Angry Birds VR Experience
June 2022
READ MORE
VentureBeat
Immersive Gamebox Announces Full-Scale Interactive Squid Game
July 2022
READ MORE
AMNY
Interactive Gaming Experience Immersive Gamebox to Open in Lower East Side
July 2022
READ MORE
Hollywood Reporter
Netflix-Approved Squid Game Coming to New York City
July 2022
READ MORE
TechCrunch
Interactive Gaming Company Partners with Netflix to launch ‘Squid Game’ Experience
READ MORE
Variety
Play Squid Game in Real Life with Your Friends (Without the Dying Part)
August 2022
READ MORE
Cheddar News
Teamwork Without The Terror: Squid Game IRL Review
September 2022
READ MORE
The Guardian
Dance like you’re in Bridgerton, play Squid Game: why are immersive experiences booming?
October 2022
READ MORE
In Park Magazine
Rovio: Expanding The Brand
October 2022
READ MORE
Blooloop
Rovio creates Angry Birds experiences with Immersive Gamebox
October 2022
READ MORE
Bloolopp
Immersive Gamebox to open gaming venues in UAE, Ireland and Germany
October 2022
READ MORE
CityAM
Immersive Gamebox Inks 80m Worth Of Franchise Deals As Ex Pizzahut Chief Steps In
October 2022
READ MORE
Forbes
Global Expansion For Digital Smart Room Franchise Immersive Gamebox
November 2022
READ MORE
Venture Beat
Immersive Gamebox raises $20 million, receives new patent
November 2022
READ MORE
Essex Live
We reviewed Lakeside’s ‘retro’ Electric Gamebox before it opens on May 17 and it left us mesmerised
May 2022
READ MORE
TimeOut
This immersive retro game thingy looks downright fun
May 2022
READ MORE
MyLondon
‘I tried out London’s craziest gaming experience and laughed so hard I nearly wet myself’
May 2022
READ MORE
Venture Beat
Electric Gamebox raises $11M to build gaming pods to revive retailers
June 2022
READ MORE
Evening Standard
Tough Mudder founder Will Dean on expanding his new business and avoiding the ‘second album problem’
June 2021
Read More
Blooloop
Electric Gamebox raises $11m to revive retail with gaming pods
June 2020
Read more
Sky News
Electric Gamebox Founder Will Dean on the Ian King Show
June 2021
READ MORE
WFAA
Want to be inside a video game? Electric Gamebox puts you there
August 2021
READ MORE
Vice News
Meet the Arcade Lovers Keeping Retro Gaming Alive in the UK
October 2021
READ MORE
Venturebeat
Electric Gamebox opens second U.S. location in Texas theater
October 2021
READ MORE
The Independent
How Electric Gamebox turns your body into the joystick
October 2021
READ MORE
Essex Live
Lakeside’s Electric Gamebox looking for ‘official games tester’ in Essex to try out new video game
October 2021
READ MORE
Manchester Evening News
‘The group gaming box offering an immersive experience in the Arndale Centre’.
December 2021
READ MORE
Metro
‘Christmassy places to eat, drink and party in London this week’.
December 2021
READ MORE
Leisure Oppourtunities
‘Aardman collaborates with gaming venues to launch immersive Shaun the Sheep experience’.
December 2021
READ MORE
ARL Now
‘Immersive group gaming to open in Ballston Quarter in early 2022’.
December 2021
READ MORE
This is Local London
‘Electric Gamebox : Championsheeps – Darrick Wood School, Lily-Mae Cooper’.
December 2021
READ MORE
Manchester Evening News
Inside Manchester Arndale’s new gaming attraction Electric Playbox
August 2020
READ MORE
Blooloop.com
Electric Playbox: using immersive entertainment to bring people closer together
September 2020
READ MORE
BBC Click
Electric Gamebox booths bring group gaming to the high street
December 2020
READ MORE
AV Interactive
Electric Experience
December 2020
READ MORE
The Sunday Times
Tough Mudder founder Will Dean dives into new game venture with Electronic Theatre
October 2019
READ MORE
The Nudge
Interactive Arcade Gaming Upgraded [paywall]
October 2019
READ MORE
The Evening Standard
Tough Mudder Founder launches Immersive Video Game Experience in London
October 2019
READ MORE
Venture Beat
Electronic Theatre brings immersive group gaming to physical rooms
October 2019
READ MORE
Installation International
Making screen time social with Electronic Theatre
December 2019
READ MORE
Financial Times
Will Dean: Tough Mudder experience spurs teamwork
December 2019
READ MORE
The Guardian
Tough Mudder co-founder gets 9m for Electronic Theatre gaming venture
December 2019
READ MORE