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“ The founder of Tough Mudder’s next venture is the Interactive Gamebox, affectionately called "a theme park in a box." ”
“ A new immersive gaming concept, where players use their entire body to interact with a game, has made its way to Dubai and Sharjah from London. ”
“ IGB offers a technologically innovative gaming experience through hypnotic, hyper-immersive smart rooms ”
“ UK-based gaming company Immersive Gamebox has signed $90 million in franchise deals to expand globally over the next three years. ”
iNTERGAME
Immersive Gamebox adds Tetris game
January 2024
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EIN News
Immersive Gamebox Hosts 13-Year-Old Tetris® Record-Breaker for Launch of Interactive Group Gaming Experience
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Dallas News
Teenage Tetris Champ Willis Gibson to showcase his skills at Grandscape demo
January 2024
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Local Profile
Teen Who Beat Tetris To Launch Immersive Tetris Experience In The Colony, Texas
January 2024
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Kera News
Teenage Tetris champ Willis Gibson to showcase his skills at Grandscape demo
January 2024
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WBZ News Radio
Immersive Gamebox Brings Interactive Arcade Fun To Natick Mall
June 2023
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Wired
Immersive Video Games Are Coming to a Theater Near You
March 2023
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The National
Inside Immersive Gamebox, a new interactive gaming concept in the UAE
February 2023
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Fox 26
Immersive Gamebox to open new location in downtown Houston
February 2023
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The Arabian Business
Immersive Gamebox is the fruit of the passion and efforts of a young man with games in his veins.
February 2023
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The Observer
7 Cool Places for Grown-Up Play (Not THAT Kind)
January 2023
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The Guardian
Culture 2023: our picks for film, TV, music and art
January 2023
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Sky News
Legoland owner's augmented reality launch
October 2023
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Financial Times
Legoland owner to roll out augmented reality games to lure visitors
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Blooloop
Exclusive interview: Merlin Entertainments, Immersive Gamebox announce partnership
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iNTERGAME
Merlin forms partnership with Immersive Gamebox
October 2023
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Woodland Online
Fun in a Box – Woodlands Online Checks Out Electric Gamebox
January 2022
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Daily Herald
Electric Gamebox coming to Oakbrook Center
January 2022
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WGN News
Around Town – Electric Gamebox
January 2022
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Beaushurst
Top London Startups
January 2022
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Fox26 Houston
Bayou City Buzz: Checking out the Electric Gamebox
February 2022
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ThrillNation
Electric Gamebox Southbank Psychedelic Mansion Review
February 2022
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The Stylist
Valentine’s Day ideas: 14 cool (and non-cringy) things to do this year
February 2022
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VR Scout
This Life-Size Angry Birds Game Is Powered By Immersive Tech
June 2022
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Secret London
Electric Gamebox Are Launching A Brand New Angry Birds VR Experience
June 2022
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VentureBeat
Immersive Gamebox Announces Full-Scale Interactive Squid Game
July 2022
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AMNY
Interactive Gaming Experience Immersive Gamebox to Open in Lower East Side
July 2022
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Hollywood Reporter
Netflix-Approved Squid Game Coming to New York City
July 2022
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TechCrunch
Interactive Gaming Company Partners with Netflix to launch ‘Squid Game’ Experience
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Variety
Play Squid Game in Real Life with Your Friends (Without the Dying Part)
August 2022
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Cheddar News
Teamwork Without The Terror: Squid Game IRL Review
September 2022
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The Guardian
Dance like you’re in Bridgerton, play Squid Game: why are immersive experiences booming?
October 2022
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In Park Magazine
Rovio: Expanding The Brand
October 2022
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Blooloop
Rovio creates Angry Birds experiences with Immersive Gamebox
October 2022
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Bloolopp
Immersive Gamebox to open gaming venues in UAE, Ireland and Germany
October 2022
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CityAM
Immersive Gamebox Inks 80m Worth Of Franchise Deals As Ex Pizzahut Chief Steps In
October 2022
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Forbes
Global Expansion For Digital Smart Room Franchise Immersive Gamebox
November 2022
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Venture Beat
Immersive Gamebox raises $20 million, receives new patent
November 2022
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Essex Live
We reviewed Lakeside’s ‘retro’ Electric Gamebox before it opens on May 17 and it left us mesmerised
May 2022
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TimeOut
This immersive retro game thingy looks downright fun
May 2022
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MyLondon
‘I tried out London’s craziest gaming experience and laughed so hard I nearly wet myself’
May 2022
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Venture Beat
Electric Gamebox raises $11M to build gaming pods to revive retailers
June 2022
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Evening Standard
Tough Mudder founder Will Dean on expanding his new business and avoiding the ‘second album problem’
June 2021
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Blooloop
Electric Gamebox raises $11m to revive retail with gaming pods
June 2020
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Sky News
Electric Gamebox Founder Will Dean on the Ian King Show
June 2021
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WFAA
Want to be inside a video game? Electric Gamebox puts you there
August 2021
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Vice News
Meet the Arcade Lovers Keeping Retro Gaming Alive in the UK
October 2021
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Venturebeat
Electric Gamebox opens second U.S. location in Texas theater
October 2021
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The Independent
How Electric Gamebox turns your body into the joystick
October 2021
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Essex Live
Lakeside’s Electric Gamebox looking for ‘official games tester’ in Essex to try out new video game
October 2021
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Manchester Evening News
‘The group gaming box offering an immersive experience in the Arndale Centre’.
December 2021
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Metro
‘Christmassy places to eat, drink and party in London this week’.
December 2021
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Leisure Oppourtunities
‘Aardman collaborates with gaming venues to launch immersive Shaun the Sheep experience’.
December 2021
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ARL Now
‘Immersive group gaming to open in Ballston Quarter in early 2022’.
December 2021
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This is Local London
‘Electric Gamebox : Championsheeps – Darrick Wood School, Lily-Mae Cooper’.
December 2021
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Manchester Evening News
Inside Manchester Arndale’s new gaming attraction Electric Playbox
August 2020
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Blooloop.com
Electric Playbox: using immersive entertainment to bring people closer together
September 2020
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BBC Click
Electric Gamebox booths bring group gaming to the high street
December 2020
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AV Interactive
Electric Experience
December 2020
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The Sunday Times
Tough Mudder founder Will Dean dives into new game venture with Electronic Theatre
October 2019
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The Nudge
Interactive Arcade Gaming Upgraded [paywall]
October 2019
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The Evening Standard
Tough Mudder Founder launches Immersive Video Game Experience in London
October 2019
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Venture Beat
Electronic Theatre brings immersive group gaming to physical rooms
October 2019
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Installation International
Making screen time social with Electronic Theatre
December 2019
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Financial Times
Will Dean: Tough Mudder experience spurs teamwork
December 2019
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The Guardian
Tough Mudder co-founder gets 9m for Electronic Theatre gaming venture
December 2019
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